Each generation seems to have its own personality in many ways, and one of the most significant is that of the Baby Boomers.
While many people have heard the term ‘Baby Boomer’, most still do not understand exactly who is considered to be one.
In this article, we dive into the origin and definition of the term and certain characteristics Baby Boomers have.
Baby Boomer Definition
Baby Boomer by definition is actually a rather easy one to understand.
As one might expect from simply hearing the word, the term “Baby Boomer” has a very literal meaning. It refers to a generation produced in a literal baby boom that occurred after the end of World War II.
During the twenty-year period from 1946 to 1964, there was a significant increase in the number of new babies born within the United States.
The Baby Boomers ultimately served to become the largest generation in American history until the Millennials, who were slightly larger in number.
Age of Baby Boomers & Characteristics
Today, Baby Boomers range in age from 56-74 years of age.
They followed the Silent Generation and preceded Generation X. The Baby Boomers grew up during a generation of great prosperity as the post-war economy thrived. This was in stark contrast to their parents who lived through two World Wars and the Great Depression.
Baby Boomers were the first generation to grow up with televisions and experienced major musical events such as Woodstock and the rise of the Beatles.
Many Baby Boomers associated with the counterculture of the 1960s and were involved in social causes such as the Civil Rights Movement, the feminist movement, and protests against the Vietnam War. However, many Baby Boomers identified with conservative causes.
Traditionally, Baby Boomers born during the early part of the generation are more likely to be Democrats while those born towards the end of the generation are more likely to be Republicans.
A concise Baby Boomer definition could not be constructed without a discussion of their culture.
The Baby Boomers are one of the most family-oriented generations in American history, with 90% getting married.
Additionally, Baby Boomers are more likely to be self-disciplined, have a strong work ethic, and be organized. They tend to value consistency and structure within society.
They are fiscally conservative, place a high value on tradition, and tend to have high brand loyalty. Furthermore, Baby Boomers place a high value on trust in relationships.
Perhaps the most significant thing associated with the Baby Boomer generation is their economic success, as the generation has proven to be one of the most successful in history.
In fact, a Nielsen survey found that Baby Boomers control 70% of disposable income within the United States. Nearly three-fourths of the generation believe they are knowledgeable when it comes to investing and 65% use the services of a financial advisor.
Overall, this generation is one of the largest and most influential in American life.
The Baby Boomers will undoubtedly leave a significant legacy, having shaped culture for many decades.